Largest product selection for all hosts: The LUSINI Group has launched its online marketplace with an exclusive partner brand program. With this step, the Bavarian family business, which is one of the leading catering and hotel outfitters in Europe, is expanding its range by 50,000 items from numerous partner brands to around 100,000 items by mid-2024. The first products from well-known brands for catering and hotel equipment such as Churchill, Helios and Dometic are already available in the LUSINI online shop. “Our partner brand program is the cornerstone of our marketplace strategy. Together with our partners, we want to provide the best possible support for the catering industry and develop innovative solutions,” explains Boris Steinhagen, CEO of the LUSINI Group. “Our goal is to offer our customers first-class service. A wide and deep product range as well as tailor-made solutions enable restaurateurs to concentrate on their core business. Our one-stop shop will help them even better in the future.”
The new LUSINI marketplace is based on the industry’s first and most mature SaaS platform for enterprise marketplaces from the e-commerce software company Mirakl, which has been seamlessly integrated into the existing online shop. Marc Teulières, General Manager B2B, is pleased about the cooperation with LUSINI: “A veritable boom in one-stop shops can be observed in all B2B sectors, with the hotel and catering sector being at the forefront of this change. By launching its platform with Mirakl, LUSINI chooses the most advanced technology to secure its leadership and pioneering position. I am convinced that the LUSINI marketplace will offer great value to its customers.”
The LUSINI partner brand program will initially start in Germany and will be gradually rolled out in other LUSINI markets. Interested companies can send an email to firstname.lastname@example.org for more information on participating as a partner in the LUSINI marketplace.