The LUSINI Group can look back on a success story of more than thirty-five years – having started out as a textile wholesaler with four employees, the LUSINI Group currently has 650 employees at 15 international locations. With the unbeatable sales and marketing concept, state-of-the-art logistics and IT, sensational products as well as worldwide procurement, we are optimally equipped for the future and look forward to many more new milestones!
2023 - Market entry Croatia
In mid-May, we opened our new branch in Zagreb and are now also represented in Croatia. This means that all passionate hosts – whether professional or private end customer – have access to over 40,000 items in LUSINI’s new Croatian online store.
2023 - Market entry Portugal
A long-held wish comes true: with our own branch in Lisbon, we now also serve Portuguese customers. The branch is managed from Spain.
2021 - Market entry in Denmark
Since November 2021, Danish customers have also been ordering via our new online shop in Denmark. The customer centre in our Swedish branch takes care of the Danish market.
2021 - Launch of the umbrella brand LUSINI
The proven product brands VEGA,
ERWIN M. and JOBELINE are to be united under the name LUSINI – along with more service, personal advice and inspiration.
2017 - Foundation of the purchasing company MIMCO GmbH
Under the name MIMCO, an extensive product range is procured worldwide for the brands VEGA, Erwin Müller hotel linen, JOBELINE and Pulsiva.
2016 - The brand Pulsiva was internationalised
The corporate brand Pulsiva is rolled out in the European markets.
2015 - Market entry in Belgium and Luxembourg
Customers from the Benelux countries are managed through the branch based in France.
2015 - Establishment of representative office in India
Erwin Müller Group founds another purchasing office in New Dehli.
2013 - Market entry in Norway
Customers in Norway are acquired and managed through the Swedish subsidiary.
2013 - Participation in the Poggemeier GmbH
At the end of February 2013, Erwin Müller Group acquires a stake in the prestigious catering specialist for professional events POGGEMEIER GmbH, based in Bielefeld and East Westphalia. Since January 2016, the company is a wholly-owned subsidiary of the Erwin Müller Group.
2010 - Market launch LUSINI
Lusini is an online marketplace for catering and hotel furnishing. Lusini brings supply and demand together. Meanwhile, Lusini has around 60 sales partners under contract and offers more than 100,000 items for sale.
2009 - Commissioning of new logistics centre
In order to be able to cope with the strong expansion, one of the most modern logistics centres in the mail order business is put into operation. On approximately 30,000 square meters, 170 employees produce 4,500 to 5,000 packages daily for our customers across Europe.
2009 - Building a corporate structure
The rapid growth requires new corporate structures. As of January 1, 2009, all companies are grouped together in the Erwin Müller Group. EM Group Holding AG takes over the management of the globally operating group. Chairman of the Management Board is Erwin Müller jun.
2008 - Market launch of Pulsiva
With the slogan “Catering supplies must not cost more”, the Erwin Müller Group introduces the brand Pulsiva into the German mail-order market. In a short time, Pulsiva develops into the number one discounter for catering supplies.
2008 - Establishment of branch in The Netherlands
With the establishment of the subsidiary in Terneuzen, the Erwin Müller Group enters the Dutch mail-order market, which is highly Internet-driven.
2007 - Establishment of branch in Italy
For a long time, Italy was regarded as a poor place for mail-order business. The launch of the branch in Bolzano has proved the opposite to be true – the Italian hotel and catering industry has been waiting for the opportunity to shop conveniently via mail order.
2007 - Founding of E.M. Group International
A new distribution company, which is responsible for worldwide distribution of the brands, is founded.
2006 - Establishment of branch in Sweden
The first branch office in Scandinavia is founded in Malmö, Sweden. The Swedish office is served by the Malmö office.
2005 - Establishment of representative office in China
Erwin Müller Group founds the first purchasing office in Shanghai.
2005 - Establishment of branch in Spain
On April 27, 2005, the first packages roll off the line for the branch in Spain. Spanish customers receive support from an office in Barcelona.
2003 - Establishment of branch in Switzerland
The next foreign subsidiary is founded in Switzerland – another successful milestone in the company’s history.
2000 - New administration and logistics building
In a time of general economic weakness in Germany,
Erwin Müller jun. sets the company on the path of expansion. In 2000, an administrative building and a well-equipped logistics building with high bay warehouses worth
13 million euros are built.
1999 - Establishment of branch in France
Establishment of branch in France In 1999, the first branch office in a non-German-speaking country is founded in France. The branch office is located in Entzheim near Strasbourg.
1995 - Establishment of branch in Austria
The first branch office outside of Germany is opened in Enns, Austria.
1993 - Market launch of VEGA
Alongside the sales of textiles, the distribution of hardware to hotel and catering establishments is now the next step. With the VEGA brand, the Wertingen-based company becomes European market leader in the mail-order business for catering supplies.
1990 -New dispatch and logistics building
Only three years later, the fast company growth requires more space. Erwin Müller jun. invests over 3 million euros in the construction of a new shipping and administration building in Wertingen.
1987 - Launch of Hotelwäsche Erwin Müller
At the age of 17, Erwin Müller jun. founds Hotelwäsche Erwin Müller GmbH in the Bavarian town of Donauwörth. Hotel and catering establishments in Germany are supplied with hotel linen via mail-order.