LUSINI – A Success Story

The LUSINI Group can look back on a success story of more than thirty-five years – having started out as a textile wholesaler with four employees, the LUSINI Group currently has 650 employees at 15 international locations. With the unbeatable sales and marketing concept, state-of-the-art logistics and IT, sensational products as well as worldwide procurement, we are optimally equipped for the future and look forward to many more new milestones!
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2023
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Milestones

2023
Market entry Croatia

In mid-May, we opened our new branch in Zagreb and are now also represented in Croatia. This means that all passionate hosts – whether professional or private end customer – have access to over 40,000 items in LUSINI's new Croatian online store.

2023
Market entry Portugal

A long-held wish comes true: with our own branch in Lisbon, we now also serve Portuguese customers. The branch is managed from Spain.

2021
Market Entry in Denmark

Since November 2021, Danish customers have also been ordering via our new online shop in Denmark. The customer centre in our Swedish branch takes care of the Danish market.

2021
Launch of the umbrella brand LUSINI

The proven product brands VEGA, ERWIN M. and JOBELINE are to be united under the name LUSINI – along with more service, personal advice and inspiration.

2013
Participation in the Poggemeier GmbH

At the end of February 2013, Erwin Müller Group acquires a stake in the prestigious catering specialist for professional events POGGEMEIER GmbH, based in Bielefeld and East Westphalia. Since January 2016, the company is a wholly-owned subsidiary of the Erwin Müller Group.

2010
Market launch LUSINI

Lusini is an online marketplace for catering and hotel furnishing. Lusini brings supply and demand together. Meanwhile, Lusini has around 60 sales partners under contract and offers more than 100,000 items for sale.

2009
Building a corporate structure

The rapid growth requires new corporate structures. As of January 1, 2009, all companies are grouped together in the Erwin Müller Group. EM Group Holding AG takes over the management of the globally operating group. Chairman of the Management Board is Erwin Müller jun.

2009
Commissioning of new logistics centre

In order to be able to cope with the strong expansion, one of the most modern logistics centres in the mail order business is put into operation. On approximately 30,000 square meters, 170 employees produce 4,500 to 5,000 packages daily for our customers across Europe.

2008
Market launch of Pulsiva

With the slogan “Catering supplies must not cost more", the Erwin Müller Group introduces the brand Pulsiva into the German mail-order market. In a short time, Pulsiva develops into the number one discounter for catering supplies.

2007
Establishment of branch in Italy

For a long time, Italy was regarded as a poor place for mail-order business. The launch of the branch in Bolzano has proved the opposite to be true – the Italian hotel and catering industry has been waiting for the opportunity to shop conveniently via mail order.

2005
Establishment of branch in Spain

On 27 April 27 2005, the first packages roll off the line for the branch in Spain. Spanish customers receive support from an office in Barcelona.

2000
New administration and logistics building

In a time of general economic weakness in Germany, Erwin Müller jun. sets the company on the path of expansion. In 2000, an administrative building and a well-equipped logistics building with high bay warehouses worth 13 million euros are built.

1999
Establishment of branch in France

Establishment of branch in France In 1999, the first branch office in a non-German-speaking country is founded in France. The branch office is located in Entzheim near Strasbourg.

1993
Market launch of VEGA

Alongside the sales of textiles, the distribution of hardware to hotel and catering establishments is now the next step. With the VEGA brand, the Wertingen-based company becomes European market leader in the mail-order business for catering supplies.

1990
New dispatch and logistics building

Only three years later, the fast company growth requires more space. Erwin Müller jun. invests over 3 million euros in the construction of a new shipping and administration building in Wertingen.

1987
Launch of Hotelwäsche Erwin Müller

At the age of 17, Erwin Müller jun. founds Hotelwäsche Erwin Müller GmbH in the Bavarian town of Donauwörth. Hotel and catering establishments in Germany are supplied with hotel linen via mail-order.
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More than 40,000 items
650 employees