Gabriele Preßl is the new Head of B2C of the LUSINI Group

LUSINI Group also takes off in the B2C segment – Gabriele Preßl is the new Head of B2C of the LUSINI Group

The LUSINI Group, known as one of the leading suppliers of hotel and restaurant equipment in the non-food sector in Europe, is strengthening its team and will also focus on a strategic orientation in the business-to-consumer segment in the future. With the introduction of the B2C segment, the company is expanding its business model and focusing on the needs of end consumers. Gabriele Preßl (41), who has been strengthening the LUSINI Group team as the new Head of B2C since May this year, plays a decisive role in the implementation. Gabriele Preßl has extensive B2C experience and was most recently Head of Shop & Onsite Marketing at the Witt Group. Her extensive knowledge and innovative strength make her the ideal choice to drive the LUSINI Group’s B2C business model.

With the new B2C segment, the LUSINI Group also gives end consumers access to its high-quality products and services. This step marks a significant milestone in the company’s history and underlines the innovative strength and flexibility of the LUSINI Group Gabriele Preßl reports directly to Boris Steinhagen, CEO of the LUSINI Group.